Here's what a general fitness/strength and conditioning program can do for you (most of these results/benefits apply to all categories, but I have divided them up by my assessment of relevance):

1. Elderly: Regain function and confidence. Studies have shown the elderly respond just as well to training as young adults. Increase testosterone production (overall wellbeing), rev up your metabolism (muscle mass!), strengthen your bones (structural exercise), strengthen your immune system. Exercise is the best medicine for age-related dementia, depression, and improve brain function. Become more resilient and recover faster from the knocks of life. Feel years or decades younger! You have so much to share; our world needs the wisdom and experience of our elders, strengthen yourself so you can share that in the years to come.

2. Obese/diabetes/metabolic syndrome: Address the problem at the root: metabolism. Muscle is the metabolic engine of the body; food is the primary medicine to manage endocrine hormones which determine fat metabolism (insulin/glucagon). Help stabilize/normalize blood sugar levels and increase insulin sensitivity (a good thing). Learn approaches to nutrition to balance endocrine hormones and strengthen your immune system, reducing chronic inflammation. Burn more fat by gradually increasing the intensity of your workouts, not training longer at a low intensity (the myth of the "fat-burning zone" = ineffective training!).

3. Healthy and untrained: tap into your potential! Boost confidence, vitality, well-being, reduce stress. Exercise is one of the best medicines for depression. Become an athlete! You will find you are more capable in all physical tasks and in learning new sports. Good training develops habits and qualities which translate into the productivity of your daily life. Invest in you health, your lifestyle now, and improve the quality of all the years of your life.

4. Endurance athlete: Increasing your functional strength contributes to muscular stamina. Structural strength and conditioning plus high-intensity workouts can dramatically reduce the training volume (30-70%) of the typical endurance athlete, resulting in less wear-and-tear on joints and background systemic inflammation (stress hormones affect immune function). Mixed-mode training will expose weak links you didn't know you had, with unexpected positive results in performance (strengthen the entire neuro-biomechanical chain!). Plus, you'll have more fun and be more capable in other sports.

5. Strength or power athlete: You'll feel right at home with my methods! You will enjoy learning new skills and movements from different modalities, and playing with variations in movement, intensity, and other variables. This is a good opportunity to look at "weak links" and become a better rounded athlete.

Oh, and not that we're superficial, but did you know that fitness is sexy? It's true; a fundamental principle of nature is that form follows function. While bodybuilders are pumping up isolated muscle groups (pursuing form directly), we're focusing on functional work capacity and doing healthier things for our metabolism. This type of training will highlight the natural beauty of your body, and yield so many other benefits as well.